Choose My BMW
The high regard in which many car buyers hold BMW has been well-earned - built on a solid track record of producing high quality luxury saloons. Combining German engineering with uniquely refined aesthetics, they've spent most of the past 50 years battling Mercedes for the throne of the (reasonably) affordable prestige car kingdom.
However, over the past 15 years, BMW has branched out into a host of new markets. They now offer everything from family-focused SUVs to sporty fastbacks - as well as branching out into the hybrid and electric vehicle spaces. The result is BMW's premium badge now adorning an ever-increasing range of car types on British roads.
For traditionalists, the 3-series and 5-series are the "bread and butter" sleek estates and saloons synonymous with the BMW name. Newer additions like the sporty M4 have added some zip to the range - aimed at lovers of high performance cars. The X range is focused squarely on families looking for a balance of prestige and practicality. And most recently, BMW has began exploring the growing electric vehicle market, launching the peculiar-yet-practical i3 and the rather rapid i8.
Established in 1916
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